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Paula's Choice

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At Paula's Choice, beauty begins with truth. Theirs is a thoughtfully created collection of beauty products made with ingredients that are proven to be powerful. Founded in 1995 by beauty expert and bestselling author Paula Begoun, the line reflects a commitment to uncovering the truth about skin care, and comprises targeted products that address the needs of all ages, skin types and concerns. Backed by cited scientific research, the formulas don't promise miracles—they deliver results. It's smart, safe beauty.